Wednesday, May 20, 2009

What is Lifetime Warranty

What is it?

Lifetime warranty is a marketing tool that translates to a sales and gross tool and then to a customer retention tool.

First of all, our Lifetime Warranty product is a true warranty, it is Magnuson-Moss Warranty Act compliant, ( It is backed by a 140 year old company that has more that 22 Billion in assets.

Lifetime Warranty was originally developed for a one of the Largest Volume Toyota dealers in the USA, they were seeing that Hyundia was gaining market share with the 10 yr/100k mile warranty.

Once it was launched they saw HUGE results.

Traffic Increased
Sales Increased
VSC penetration Increased
Pre-Paid Maintenance Increased
Service Customer Retention increased

"Lifetime Warranty" is a Full Dealership Solution.

Contact me today to schedule a 20 minute online presentation

David Farmer

c: 727.514.2097
h: 813.746.4799
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Tuesday, May 19, 2009


(To those of you that have strict municipal restrictions regarding outdoor signage – in this week’s message, please disregard any reference to doing something you’re restricted from doing but please, consider what possibilities exist!)

We all drive through our communities and observe local businesses as we’re passing them. Some businesses make valiant efforts to make us turn our heads away from texting and eating our lunch while we’re driving. They posture great services and offers. Try to entice the dollars from our wallets. But what better offer than “Lifetime”? Lifetime Warranty, more than anything else is a “branding” message – getting the message out that you’re different to drive traffic; You’ve got an offer like no others. So the question is, “When potential new Customers drive by, Would They Know you have Lifetime Warranty?

One of our valued business partners, Kenny Thomas’ Olathe Toyota, is hamstrung by local municipality ordinances. Because they can’t “hang banners” on the building or light poles, they use a creative sign that is on a bumper hitch device they pop in and out of a Tundra hitch near the road. Below you’ll see some other examples for outdoor branding: The customer shuttle at Riley Toyota and a creative truck bed sign plus the light pole banner and bumper insert at Toyota of Greensburg. One of our great Lifetime partners, Toyota of Bowie, isn’t blocked by the local ordinances – it’s a Lifetime Warranty extravaganza on their lot! The light poles, on the building, the perimeter fence facing the highway, on the vehicles – you REALLY know they have it!

Recently we went to one of our partners and discovered Lifetime was such a great idea the Honda store next door implemented an inferior knock-off Lifetime program. Even though that program doesn’t hold a candle to the original, (Ours!) the Honda store DID have good branding representation on their inventory. Remember when we launched your dealership we gave you an initial supply of Lifetime Warranty vehicle window stickers. If you need to order and buy more, please contact me. Take a look from the outside in – drive by the store – walk the lot – Would you know?

Monday, May 18, 2009

Our Lifetime Warranty is a true warranty

Our Lifetime Warranty is a Magnasen-Moss compliant.

Your customers can have their vehicle repaired at any licensed repair shop in North America.

It is not a "Loyalty" Program.

Our dealers are seeing an increase in traffic, sales and gross.

It works in concert with your current F&I provider, no need to make a change.

We have found that VSC, Maintenance and other finance procuct volume increases, not decreases, which many people think would happen. The reason is that your customers have a heightened awarness of taking care of their vehcile to protect their invenstment.

Our dealers see an increase in service retention and customer repair orders.

What are you waiting for... contact me today... make your June the largest June in your history, it can happen for you... just like it is happening for our other dealers.

Titan is standing by to assist.

David Farmer