Wednesday, May 20, 2009

What is Lifetime Warranty

What is it?

Lifetime warranty is a marketing tool that translates to a sales and gross tool and then to a customer retention tool.

First of all, our Lifetime Warranty product is a true warranty, it is Magnuson-Moss Warranty Act compliant, (http://en.wikipedia.org/wiki/Magnuson-Moss_Warranty_Act). It is backed by a 140 year old company that has more that 22 Billion in assets.

Lifetime Warranty was originally developed for a one of the Largest Volume Toyota dealers in the USA, they were seeing that Hyundia was gaining market share with the 10 yr/100k mile warranty.

Once it was launched they saw HUGE results.

Traffic Increased
Sales Increased
VSC penetration Increased
Pre-Paid Maintenance Increased
Service Customer Retention increased

"Lifetime Warranty" is a Full Dealership Solution.

Contact me today to schedule a 20 minute online presentation









David Farmer


farmerda@gmail.com

c: 727.514.2097
|
h: 813.746.4799
|
LinkedIn /div> | Twitter | Blog | YouTube












1 comment: