Wednesday, May 20, 2009

What is Lifetime Warranty

What is it?

Lifetime warranty is a marketing tool that translates to a sales and gross tool and then to a customer retention tool.

First of all, our Lifetime Warranty product is a true warranty, it is Magnuson-Moss Warranty Act compliant, ( It is backed by a 140 year old company that has more that 22 Billion in assets.

Lifetime Warranty was originally developed for a one of the Largest Volume Toyota dealers in the USA, they were seeing that Hyundia was gaining market share with the 10 yr/100k mile warranty.

Once it was launched they saw HUGE results.

Traffic Increased
Sales Increased
VSC penetration Increased
Pre-Paid Maintenance Increased
Service Customer Retention increased

"Lifetime Warranty" is a Full Dealership Solution.

Contact me today to schedule a 20 minute online presentation

David Farmer

c: 727.514.2097
h: 813.746.4799
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  1. Hi Guyes,
    Greate Post related to our post Dealership Loyalty
    Dealer's Choice USA endeavour Dealership loaylty program by offering pre paid maintenance
    programs to assure customer's assets in the form of Service contracts.